Displaying Nature’s Reward color cauliflower in retail stores
Let me use this space to talk about Nature’s Reward orange, purple, green and Romanesco cauliflower. You can scroll down below to a prior post and see video of the harvesting and farming that goes into producing these products. Yet, I want to talk about how to sell these fine products in the retail space. Here is one thought by the good people of Nature’s Reward on the best way to move and promote these wonderful, colorful products. We believe retailers will be well-served to display all varieties of colors in the same location at the same time. In other words, build up a big display of traditional white cauliflower, orange cauliflower, purple cauliflower, green cauliflower, and romanesco. Arrange them all relatively randomly in the display to create a big cauliflower splash, basically a rainbow. Then, let the consumers decide which color they desire. We feel that anyone walking in the produce department would see this, stop, think about it, comment to other shoppers nearby on the beauty of all of this Nature’s Reward cauliflower and ultimately buy the product. For the shoppers’ convenience, there is a QR code on each head of our color cauliflower to help them with nutritional data and ways to cook and eat the product, plus other tidbits about the product. We think it would be fun! A big colorful display will just stop folks in their tracks. At Nature’s Reward, we believe it would be successful for the retailer, the shopper, and for us, the humble farmer of these amazing products. Who will be the next retailer to take this idea and run with it??? We would love to see any photos and will post them here if you’d like to share them.
Yours in produce,